Select Sidearea

Populate the sidearea with useful widgets. It’s simple to add images, categories, latest post, social media icon links, tag clouds, and more.
Template Support

Why Is Template Support Important?

April 25 2022 | By Rod Lowe | Blog

In this convergence zone to eCommerce solutions, one of the many slowdowns your team may face is cranking out templates. For most marketing campaign plans, template usage is a foundation for building efficiencies.

Template development is a hybrid skill of design and coding development. If you use a designer, they may struggle to understand the coding requirement, although the look and feel of the design hit all the elements you need to include. On the other hand, if you use developers to support template needs, the development and coding will be flawless, but it may not have the impact you are looking for with respect to design.

Template plans include multiple sections, each of which covers a different aspect of your marketing campaign plan. It’s invaluable as a project management tool, helping to keep your entire team organized and on task.

As you move toward building your eCommerce side of your offerings, setting up support in template development is essential to protecting your brand and valued assets. Set parameters of your brand and your team can manage the development of the many templates needed to build an e-commerce solution.

Your campaign plans may vary, but generally speaking, they will involve all the following pieces:

  • Mission
  • Marketing Goals
  • Target Audience
  • Marketing Strategy
  • Tactics
  • Timeline
  • Metrics

At Tecra, we have built a team of hybrid support with a honed skill set that is part designer and developer. When you engage our template team, you gain throughput in the template task and can reduce flow times that enhance your eCommerce solutions. When you partner with Tecra, you get a highly skilled team that works with your in-house team on specific solutions, or we can offer ongoing support and maintenance on a monthly or yearly engagement.

With template development, you remove the friction in ordering through implementing an eCommerce solution. We develop templates for all platforms, including Shopify, Woo Commerce, and many more.

With template solutions, we make it easy to align and help you execute your mission, your business goals, and desired end-state for the campaign.

Expand Your Capabilities

AccuLync is Tecra’s platform that makes template build and design flexible and easy to manage. You can create multiple templates, track multiple versions, design changes, layout transformations, page sizes, orientations, and deploy. AccuLync leverages Chili Publish to save on design time by creating template building blocks that can be assembled and reused across multiple designs. Maintain branding by using saved resources like images, graphics, and production data stored in external systems.

Supercharge your production with AccuLync!

Get in the game, diversify your revenue source, and extend your reach through technology.