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Platform Integration

Platform Integration Is Essential For Success

April 02 2022 | By Rod Lowe | Blog

Today, more than ever, businesses have access to a multitude of speciality software platforms which can be outsourced, cloud-based and on-premises. As we see a change in how our customers and prospects want to interact with us, it is business-critical to utilize more technology that manages the interaction to create a sticky relationship.

Selecting the correct integration platform is one of the most important strategic business decisions a company can make. No matter its size, age, or industry, every company needs to embrace technology to compete and win. It’s to every business’ advantage to think about how to integrate systems, applications, and data to have a unity of tools that connect software apps even if they work in different environments.

The risks of not engaging with these technologies are high, and the opportunities afforded by digital transformation are great. But to make technological innovation work, companies have to tie everything together with an enterprise integration platform to take advantage of existing data assets and ensure smooth functionality, speedy delivery, and business utility of any tech initiative.

Reduce costs. Improve customer interactions

Many businesses don’t have the staff resources inside the organization that can solve all the problems a business faces. Seamless integration between internal systems is essential to streamline business operations, reduce costs, and improve data management efficiency.

To compete and win in a global, hyper-competitive, fast-moving world with increasing customer demands, harnessing and integrating various technology platforms are a better investment that an equipment expenditure.

With the trends in omni-channel interaction with customers, and the challenge to hire experienced client care professionals, businesses are in a situation where they need a seamless process to create marketing materials that go directly into a cue for printing and fulfilment allowing the team to focus on other important issues.

For the business that survived the pandemic, it forever changed how you service your existing customers and attract new customers. Significant changes have to be made to manage ongoing relationships using some form of automation and technology, from quoting, preflight, fulfilment, account management, and invoicing. We need to implement these changes to maintain profitability and improve data exchange on key accounts status information.

Long gone are the days when we could deploy more labor to fill the technology vacuum. Once we have developed automation in our workflow, we need to implement the different platforms to talk and function together. This skill only comes from experiences that are specific to an industry vertical.

Tecra has been advising and integrating technology solutions that are customized to the facility and their unique workflow with their customers for 16 years. The brands we do business with, seek our advice to create solution that will impact their business profitable and allow you to do more with less people and better management information.

Look for an integration partner, not a vendor, to provide technology solutions that will work in your business because they do the integration as well.