Custom Packaging Online Portal
Distinct Packaging is a new business unit of one of the world’s largest pulp, packaging and plywood manufacturing and distribution companies. They needed to bring innovative processes to a traditional industry and offer packaging products that can be completely customized and available in small quantities. Distinct Packaging decided to leverage the Enterprise-grade eCommerce and Fulfillment Management Platforms already in use. The new website needed to be user-friendly, secure and visually pleasing, while sharing back-end data and keeping some assets separate from their existing static B2B side.
Integrating disparate technologies for an optimal user and production experience
Incorporating complex 3D product visualization software and seamlessly integrating it to legacy back-end systems
Managing partner teams in four regions of the US and an offshore development team
Integration with different printers having various degrees of sophistication
How Tecra Helped
Tecra’s AccuConnect platform was utilized to implement a robust, easy to use, yet powerful, consumer web portal for Distinct Packaging. In conjunction with their team, we managed the entire development life cycle using agile methodologies. The portal is smoothly integrated with best of breed packaging design tools and fulfillment providers.
Tecra defined the overall Systems Integration Architecture and coordinated with all the technology partners to launch the system on time and within budget.
A few highlights:
Tecra was instrumental in creating an innovative ground-up UI/UX design that is powerful yet user-friendly
A cutting-edge HTML5-based 3D viewing and editing tool has been incorporated into the website to facilitate product personalization
Tecra assigned a dedicated team of developers with a single point of contact for efficient project management
The AccuConnect platform offered a state-ofthe-art ecommerce subsystem
The ecommerce platform was seamlessly integrated with Distinct Packaging’s ERP and Fulfilment systems
The website enables novice users with no design experience to create and order customized packaging with a few mouse clicks
Users were able to view a proof of the package in real time after personalizing it
Results and Future Plans
Distinctpackaging.com website was successfully launched in early 2018 to online consumers. It enabled Distinct Packaging to acquire hundreds of new customers in a short period of time. The site currently offers myriad packaging products including mailing boxes, shipping boxes, pizza boxes, folding carton boxes, golf ball sleeves, beverage carriers and drink coasters.
Tecra is currently working on the next phase of the website to offer new products and materials such as paper bags, tissues, labels and others.