Tecra’s team worked closely with all business stakeholders to design a comprehensive solution that achieved everyone’s goals. Starting with AccuConnect, the premier platform for cross media marketing, Tecra quickly developed a system customized to their exact requirements, minimizing both costs and time to market.
Member hospitals now use the system to deliver relevant messages to patients sorted by demographics like age, gender and medical history. Campaigns are highly rules-based, with built–in business logic to ensure that recipients only receive messages from affiliated local hospitals.
Content is collaboratively designed in a secure online application, using templates created by the hospital’s marketing agency that preserve brand identity while enabling areas of personalization. AccuConnect connects the templates to target lists and other databases of customer information, and delivers the final product to the XMPie composition engine for output to multiple channels.