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Custom Packaging Online Portal

Executive Summary

Distinct Packaging is a new business unit of one of the world’s largest pulp, packaging and plywood manufacturing and distribution companies. They needed to bring innovative processes to a traditional industry and offer packaging products that can be completely customized and available in small quantities. Distinct Packaging decided to leverage the Enterprise-grade eCommerce and Fulfillment Management Platforms already in use. The new website needed to be user-friendly, secure and visually pleasing, while sharing back-end data and keeping some assets separate from their existing static B2B side.

With the evolution of equipment and software, we had an aha moment – There is a market need for short-run customized packaging products and the need could be addressed now.

– Dwight Blaha GM Distinct Packaging


  • Integrating disparate technologies for an optimal user and production experience
  • Incorporating complex 3D product visualization software and seamlessly integrating it to legacy back-end systems
  • Managing partner teams in four regions of the US and an offshore development team
  • Integration with different printers having various degrees of sophistication

How Tecra Helped

Tecra’s AccuConnect platform was utilized to implement a robust, easy to use, yet powerful, consumer web portal for Distinct Packaging. In conjunction with their team, we managed the entire development life cycle using agile methodologies. The portal is smoothly integrated with best of breed packaging design tools and fulfillment providers.

Tecra defined the overall Systems Integration Architecture and coordinated with all the technology partners to launch the system on time and within budget.

A few highlights:

  • Tecra was instrumental in creating an innovative ground-up UI/UX design that is powerful yet user-friendly
  • A cutting-edge HTML5-based 3D viewing and editing tool has been incorporated into the website to facilitate product personalization
  • Tecra assigned a dedicated team of developers with a single point of contact for efficient project management
  • The AccuConnect platform offered a state-ofthe-art ecommerce subsystem
  • The ecommerce platform was seamlessly integrated with Distinct Packaging’s ERP and Fulfilment systems
  • The website enables novice users with no design experience to create and order customized packaging with a few mouse clicks
  • Users were able to view a proof of the package in real time after personalizing it

Results and Future Plans website was successfully launched in early 2018 to online consumers. It enabled Distinct Packaging to acquire hundreds of new customers in a short period of time. The site currently offers myriad packaging products including mailing boxes, shipping boxes, pizza boxes, folding carton boxes, golf ball sleeves, beverage carriers and drink coasters.

Tecra is currently working on the next phase of the website to offer new products and materials such as paper bags, tissues, labels and others.

“The work we have done creates significant barriers to entry for our competition”

–  Dwight Blaha General Manager, Distinct Packaging



8601 Ranch Road 2222. Ste 1- 250
Austin, TX 78730
Phone: (512) 792-5700
Fax: (866) 826-1066


6005 E. Executive Dr.
Westland, MI 48185


8-3-961/B, 5th Floor
Srinagar Colony Main Road
Hyderabad, Telangana 500073, India
Phone: (91) 40 48544449 / (91) 40-48544459

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